Tiki Island Wear
Tiki Island Wear needed a site that could show off the product without making visitors work too hard. The brand is visual by nature: custom straw hats, underbrim designs, patches, embroidery, branded products and coastal lifestyle imagery. The site had to feel fun, but still work like a real product and enquiry platform.
The Brief
The client needed a website that could explain the tour experience, separate the two locations clearly and guide visitors toward booking without confusion. The business also needed space for captain information, location details, tour pricing, FAQs, gallery content and contact information. The biggest thing was clarity. If someone is choosing between Barnegat Light and Beach Haven, the site has to help them decide fast.
My Approach
I built the site around the two-location booking journey. The homepage introduces the brand and then moves quickly into location choices, tour details, captain information and booking CTAs. The visual direction leans into the tiki theme, but I kept the structure practical underneath. A fun site still has to answer basic questions: where do I go, what does it cost, how many people can come, and how do I book? That became the backbone of the layout.
Key Features
Two-Location Booking Paths — Barnegat Light and Beach Haven are separated clearly, giving visitors direct routes into the right booking option.
WooCommerce Booking Foundation — Booking and cart functionality support online reservations while keeping the purchase path familiar.
Tour Detail Sections — Capacity, pricing, children’s policy, private tour details and pet-friendly notes are explained in plain language.
Captain and Contact Information — Captain details, marina addresses, phone number and email are placed visibly to build trust and reduce friction.
Gallery-Driven Experience — Photos help sell the atmosphere of the boat tours, giving visitors a better feel for the kind of trip they are booking.
FAQ Support — Common questions have a dedicated place, reducing back-and-forth before someone commits to a reservation.
Mobile-Friendly Booking Flow — The site keeps booking buttons and location information easy to access on mobile, where many tourists are likely browsing.
The Result
The finished site gives Tom’s Tiki Boat Tours a clearer and more useful booking platform.
Visitors can understand the two locations, compare the tour options, read the practical details and book without digging through scattered information. The site still feels playful, but the structure underneath is doing the important work.
That balance was the main win here. It sells the fun, but it also makes the next step obvious.