EOB CrossFit
EOB CrossFit is a local gym with a real community behind it. The site needed to show more than workouts. It had to introduce the coaches, explain the programs and give new visitors enough confidence to take the first step.
The Brief
The client needed a site that could welcome new members, explain CrossFit programs, show coaching staff, present pricing and make the gym feel approachable. Fitness websites can easily become either too aggressive or too vague. This one needed to feel strong, but still human. The goal was to make someone new feel like they could understand the gym before walking through the door.
My Approach
I structured the site around trust and momentum. The homepage starts with a clear welcome message, then moves into drop-in information, coaches, programs and footer details. The coach section was important because people often choose a gym based on who is leading the room. I kept the design dark, bold and athletic, with teal accents that give the brand some energy without overcomplicating it. WPForms supports contact paths, and image optimization helps keep the media-heavy pages lighter.
Key Features
Coach-Focused Presentation — Coach profiles are given strong visual space, helping visitors connect with the people behind the gym.
Program Sections — CrossFit, personal training, CrossFit teens and open gym options are organized clearly for different fitness goals.
Pricing and Schedule Paths — Key decision-making pages are easy to access, helping prospective members find practical information fast.
Drop-In Visitor CTA — A dedicated drop-in callout supports out-of-town CrossFit visitors and experienced athletes looking for a session.
WPForms Contact Flow — Contact forms give users a simple way to ask questions or start a conversation with the gym.
Performance Support — EWWW Image Optimizer helps manage image-heavy content, which matters for a visual fitness site.
Responsive Gym Experience — The layout keeps coaches, programs and calls to action easy to browse on mobile.
The Result
The finished site gives EOB CrossFit a stronger online presence that feels like the gym itself: focused, energetic and community-led.
Visitors can understand the programs, meet the coaches, check pricing and find the next step without feeling lost. The site now works as both a first impression and a practical information hub for new members, drop-ins and current athletes.