The Hayes Approach
The Hayes Approach works with businesses that need stronger people systems. Fractional HR, coaching, leadership development, assessments, training, recruiting support — it is a lot to explain. The website needed to make that feel organized instead of overwhelming.
The Brief
The client needed a site that could position the business as more than a traditional HR consultant. They support founder-led, family-owned and nonprofit businesses with outsourced HR, project work, coaching, leadership development and workplace strategy. The challenge was helping visitors understand the different service lanes without splitting the brand into disconnected pieces.
My Approach
I built the experience around action paths. Someone visiting the site usually has a task: join, register, check a schedule, find a location, donate, volunteer or learn about a program. I kept those routes visible and repeated them where they made sense. The homepage balances mission and utility, with program cards, location links, membership messaging and community involvement calls to action. The challenge was giving a large organization room to speak without making the site feel like a directory.
Key Features
Service Grouping Structure — Fractional HR, project work, coaching, training and assessments are organized into clear areas so visitors can self-select.
Fractional HR Positioning — The site explains outsourced HR as practical support for businesses that need help with compliance, recruiting, employee management and workforce systems.
Leadership and Coaching Pages — Coaching, business coach certification and leadership development have dedicated paths instead of being buried in general service copy.
Testimonial-Heavy Trust Building — Client stories and long-form testimonials help show the real business impact of the work.
Team and News Content — About, team and news sections give the brand more credibility and make the business feel more personal.
Contact-Focused Flow — Contact forms and “let’s connect” sections are placed around decision points for visitors ready to start a conversation.
Flexible WordPress Layouts — Elementor page sections make it easier to expand services, update testimonials and add new thought-leadership content.
The Result
The finished site gives the YMCA of Greater Spartanburg a clearer digital home for a very broad audience. It supports the everyday needs of members while still making space for the organization’s mission and community impact.
The site now works as both a program guide and an entry point into the Y. Families can find activities. Members can check schedules. Donors can give. New visitors can understand what the organization offers and why it matters.